Do you know what a responsive website is?

Have you ever wondered what is a responsive website design?

Responsive Web Design (RWD) is an approach whereby a designer creates a web page that "responds" or resizes itself depending on the type of device it is being viewed on. That could be a large desktop monitor, laptop, or devices with small screens like smartphones and tablets.

Responsive web design has become an essential tool for anyone with a digital presence. With the growth of smartphones, tablets, and other mobile computing devices, more and more people are using smaller screens to view web pages. Even Google announced last April 2018, its Mobile-First Index, which gives a higher score to websites with functional mobile versions.

What is responsive web design?

The purpose of responsive design is to have a website with elements that respond differently when viewed on devices of different sizes.

For example we can take a traditional "fixed" website. When viewed on a desktop computer, the website can display three columns. But when you see that same layout on a smaller tablet, you can force it to scroll horizontally, something users don't like. Or the items may be hidden from view or distorted. The impact is also complicated by the fact that many tablets can be viewed in portrait orientation or turned sideways for a horizontal view.

On a small smartphone screen, websites can be even harder to see. Large images can "break" the design. Sites may take time to load on smartphones if they are graphics heavy.

However, if a site uses a responsive design, the tablet version might automatically adjust to show only two columns. In this way, the content is readable and easy to navigate. On a smartphone, content can appear as a single column, perhaps stacked vertically. Or possibly the user has the ability to scroll to see other columns. Images will be resized rather than distorted or cut off.

The point is: with a responsive design, the website adjusts automatically based on the device the viewer sees it on.

How does responsive web design work?

Responsive sites use fluid grids. All elements on the page are sorted by aspect ratio, rather than pixels. So if you have three columns, it wouldn't tell exactly how wide each of them should be, but rather how wide they should be relative to the other columns. Column 1 should take up half the page, column 2 should take up 30%, and column 3 should take up 20%, for example.

Media like images are also relatively resized. In this way, an image can stay within its column or relative design element.

Other important points

Mouse vs Touch: Designing for mobile devices also raises the issue of mouse versus touch. On desktop computers, the user typically has a mouse to navigate and select items. On a smartphone or tablet, the user primarily uses their fingers and touches the screen. What may seem easy to select with a mouse can be difficult to select with a finger at a small point on the screen.

Graphics and download speed: In addition, there is the issue of graphics, ads and download speed. On mobile devices, it may be wise to display fewer graphics than for desktop views, so that a site does not take long to load on a smartphone. Larger ad sizes may need to be swapped for smaller ads.

Applications and "mobile versions": You may have thought about creating an application for your website, for example an iPad application or an Android application. Or you would have a mobile version specifically for BlackBerry.

But with so many different devices today, it is becoming increasingly difficult to create applications and different versions for each device and operating platform.

Why Small Businesses Need To Switch To Responsive Web Design

More people are using mobile devices. In a recent Pew study, 77% of Americans now own smartphones in 2018, representing an increase of just 35% in the first survey of smartphone ownership conducted by the Pew Research Center in 2011. This number is missing. far from reality in Panama


Responsive web design is born from the need to give a better user experience to as many people as possible, if your website provides an excellent user experience, the user will easily find what they are looking for. This is one of the priorities of search engines such as Google, and they have let it be known by granting higher scores and better rankings to the pages that meet this characteristic.

If your website does not fit tablets or cell phones you are still in time to correct it, contact your web designer immediately. If you need support you can also contact us and we will gladly help you.

Hubert A. Thompson

CEO & Director of Operations of Business Continuity Digital World
Email: [email protected]
Linkedin: Hubert Thompson
Instagram: @ hatp12
Twitter: HubertThompson

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