The number one challenge for most business websites is the lack of visibility and traffic to your site. No matter how good your content is, the chances of someone accidentally stumbling across your business website are rare. Here are some useful tips to help increase your visibility online.
1. Produce linkable content (Links)
Getting inbound links is the key to improving your website's online visibility, and it's easier to do this if you have useful, shareable, and worth linking content too. It is much more difficult to earn links to your website if you only have sales and service pages.
A linkable asset can include an interesting infographic, a list of resources, or perhaps the result of a unique study. The most effective linkable assets are interactive, relatable, and have an emotional impact. If it's not something you'd be proud to share on your personal Facebook account, then it's probably not a good linkable asset.
2. Optimize the elements of the web page
In order for your website to rank, you'll need to focus on both on-page and off-page elements. Elements on the page include optimizing your site's title tags, H1 tag, internal link structure, and meta description. Meta descriptions no longer have an impact on direct rankings, but are visible in search results and must be crafted to be compelling and descriptive. Your text on the page should be optimized around your main keyword and its synonyms without sounding unnatural or engaging in keyword stuffing.
3. Optimize for speed
The loading speed of a site affects the search engine rankings as well as the bounce rate. According to a study conducted at Umas Amherst, subjects were willing to wait only 2 seconds for a page to load before exiting. After 5 seconds, 25% of the subjects were gone. Having a website that loads instantly is crucial if you want to maximize your search engine rankings and keep visitors on your website.
One of the main ways to ensure fast load times is to choose a reliable web host with a history of excellent uptime, fast load time, and timely customer support.
4. Build relationships
Paid links on other websites are frowned upon by Google and sites that participate in these link schemes can be blacklisted at any time. A study by Twitter shows that consumers trust influencers more than their own friends. Influencers can include bloggers, YouTube personalities, and contributing authors on popular online posts.
Influencers already have an established reputation and are better at hitting basic demographics. As a result, influencers are more trusted by their peers compared to company ads. Pairing with an influencer can increase online visibility by exposing your brand to all of your followers.
5. The Mobile era
Almost 60% of Internet access is mobile, which means that you are losing tons of traffic if your site is not adapted for mobile users. Besides designing a responsive site, you can also make your site more mobile friendly by adding a search box. This will allow users to search for information more quickly as mobile sites tend to have fewer navigation options. Since your content will be condensed onto a smaller screen, you will also want your content to be more readable through shorter headings and paragraphs.
The online marketing space is a competitive arena where every second counts and every relationship you build can affect your bottom line. In order to be competitive, the online business will have to master the technical elements in addition to looking for new link building opportunities.