Belfast-based plastic-free beauty brand secures £ 250,000 in funding

Belfast-Based Plastic-Free Beauty Brand “We Are Paradoxx” Aims For Further International Growth and Expansion

We Are Paradoxx, a sustainable, plastic-free hair and body care brand based in Belfast, has secured new financing to expand its export capacity to new markets in the United States, Canada, Russia, Australia and the United States. Middle East.

Belfast City Center start-up, founded in 2018 by Yolanda Cooper, has developed a range of plastic-free hair and body care products, using natural and organic vegan ingredients and cruelty-free. The company also developed the patent-pending Supernova, the world’s first 3-in-1 straightener, wand and clamp.

Register now to our daily newsletter

The newsletter i cut through the noise

Nigel Birney, Head of Commercial Credit, Lockton, with Yolanda Cooper, Founder and CE, We Are Paradoxx and Judith Totten, Managing Director, Upstream Working Capital

We Are Paradoxx has been successful in raising investment so far, reaching £ 3million earlier this year through various rounds of funding. However, this latest funding, provided by local financiers, Upstream Working Capital, will allow the beauty company to expand into new markets and continue to grow internationally.

Funding was supported by credit insurance put in place by Lockton’s new trade credit insurance team, which partnered with insurer Atradius.

Yolanda Cooper, Founder and CEO of We Are Paradoxx, said, “This latest funding is a significant milestone for We Are Paradoxx and will help us gain a foothold in major international markets. As a company, we are dedicated to innovation and sustainability. Access to working capital like this is vital as we seek to innovate, develop and improve our product lines. We have a clear vision for the business and how we aim to move from the start-up phase to the scale-up phase and access to capital is absolutely crucial in that vision.

“Having a credit insurance policy also gives us greater confidence as we enter new foreign markets and expand our international trade. We are excited for the future and working with Upstream and Lockton gives us a real boost as we continue to grow and innovate.

Judith Totten, Managing Director, Upstream Working Capital, continued: “Upstream Working Capital is proud to work with We Are Paradoxx, a local start-up that truly innovates and does things differently in its field. Coming out of the pandemic, it is companies and entrepreneurs who make these acts of faith, and those who seek new markets and customers, who will be the spearhead of our economic reconstruction. Companies like We Are Paradoxx need access to working capital to enter new markets and find new customers beyond our own shores. We are happy to provide both supply chain financing and invoice financing to meet the working capital needs of We are Paradoxx. It is both a pleasure and a privilege to work closely with Yolanda and her team as they embark on this important journey.

Nigel Birney, Head of Trade Credit, Lockton, explained: “It’s great to see North Irish companies and start-ups like We Are Paradoxx, which we are delighted to partner with, expand into new markets. export. The pandemic has been extremely hard on entrepreneurs and start-ups, so it is positive to see companies having the courage to look to new markets. In addition to providing access to working capital, the establishment of credit insurance will allow We Are Paradoxx to access essential market information through its policy provider Atradius, which will allow it to negotiate with confidence. confidence in new export markets around the world and increase sales safely knowing that in the event of default by one of their customers, their financial loss will be almost wiped out.

Andrew McBurney, Commercial Director of Atradius, added: “Through our partners Lockton, we are delighted to work closely with We Are Paradoxx as the company expands into new markets and trades with new customers. We are confident that our trade credit insurance will significantly strengthen We Are Paradoxx’s business capacity and resources and protect the business as it enters new markets, both by settling claims for non-payment, but also by providing access to information in real time. into new markets and individual buyers, creating opportunities for growth.

A message from the editor:

Thanks for reading this story on our site. While I have your attention, I also have an important request for you.

In order for us to continue to provide high quality and reliable local news on this free-to-read site, I also ask that you purchase a copy of our newspaper whenever you can.

Our journalists are highly qualified and our content is independently regulated by IPSO to some of the most rigorous standards in the world. But being your eyes and ears comes at a price. We therefore need your support more than ever to buy our newspapers during this crisis.

With the coronavirus lockdown having a major impact on many of our valued local advertisers – and therefore the publicity we receive – we are counting more than ever on you to help us bring you news and information by purchasing a copy of our log when you can safely.

You can also enjoy unlimited access to the best news from Northern Ireland and the UK by subscribing to

With a digital subscription, you can read more than five articles, see fewer ads, enjoy faster load times, and access exclusive newsletters and content. Visit now to register.

About Warren Dockery

Check Also

Al Marri Chairs 2nd ECI Board Meeting

During the meeting, the Board of Directors had a strategic dialogue on ECI’s strategy for …

Leave a Reply

Your email address will not be published.