Panera Bread has a new solution for cold fingers: Bread Bowl Hand Warmers.
This is the premise behind the channel’s latest promotion. Panera recently announced the release of a limited line of bread bowl shaped hand warmers.
The winter accessory, which really looks like the restaurant’s iconic bread bowls, was apparently designed for patrons who “carry their iced coffees at will in subzero temperatures.”
Like many of the best things in life, hand warmers cannot be purchased. Instead, Panera enthusiasts can enter a raffle to win the limited edition item.
Those interested can register at icedandtoasty.com. Registrations are open until January 29 and the lucky winners will receive their gloves by mail.
There are only 450 available, so lucky new owners will have the privilege of knowing that they are part of an elite club – an elite club that walks around like its hands are stuffed in a loaf. of giant bread.
Panera, for her part, seems to be having a lot of fun with the gift. The channel has spent the last few days joking about the gloves on Twitter.
Other Twitter users were also positive. Many commented on Panera’s tweets expressing their excitement.
“Omg I need this in my life!” a user wrote.
“They are so realistic. It looks good enough to eat, ”added another.
It’s unclear how warm the gloves really are, but they seem pretty functional. From Panera’s photos, it looks like the hand warmers have room for a hand and an iced coffee.
So, at the very least, it’s a fashion statement. For some Panera fans (certainly not this writer, who certainly didn’t come in with three different email addresses), that’s probably enough.
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