Mixed pancake market to grow by USD 152.44 billion | Growing influence of TV channels and cooking shows to make pancakes at home is acting as a key factor

NEW YORK, November 19, 2021 / PRNewswire / – Mixed Pancakes Market – Forecast and Analysis Report 2018-2022: The market experienced an annual growth rate of 2.92% at an accelerated CAGR of 4% between 2017 and 2022, according to Technavio.

Revenue-generating segment

• The dry pancake mix market holds the largest share of the global pancake mixes market with several players offering a dry variety of pancake mixes where the need is only water.

• Market players are offering various innovations in dry pancake mixes to attract consumers. For example, they started offering dry pancake mixes with a high protein content for consumers looking for packaged foods high in protein.

• Most dry pancake mixes come in resealable packaging to protect them from moisture. Such innovations are expected to help the market grow and increase the overall revenue of the global pancake mix market during the forecast period.

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The report is segmented by product (Dry Pancake Mixes and Liquid Pancake Mixes) and by geography (Americas, APAC, and EMEA).

Supplier Information

• The global market for mixed pancake market is fairly concentrated, and vendors deploy various organic and inorganic growth strategies to compete in the market.

• The increasing competition in the market forces the suppliers to adopt various growth strategies such as promotional activities and advertising spend to improve the visibility of their products. Some vendors are also adopting inorganic growth strategies such as mergers and acquisitions to stay competitive in the market.

• For example – In 2018, Food from the château’s kitchen launched a plant-based vegan protein pancake mix in the North American market in response to the growing demand for more protein in ready-to-eat foods. In the same way, Bob’s Red Mill Natural Foods launched new muesli cups in three varieties: Tropical, Gluten Free Original and Paleo Grain Free

The report analyzes the competitive landscape of the market and offers information about several vendors of the market, including:

The story continues

Learn more about the growth strategies adopted by vendors and their product offerings. Read a free sample report.

Geographic market analysis

• The Americas region will account for the highest growth of 44% during the forecast period.

• The overall consumption of pancakes is considerably high in American countries, including the United States and Canada, where pancakes are usually served with maple syrup.

• Consumers in the region are increasingly aware of gluten intolerance and are looking for gluten-free variations of pancake mixes.

Learn more about the geographic spread of this market as well as the detailed analysis of the main regions.https://www.technavio.com/report/global-pancakes-market

Key market trends and challenges:

• One of the key factors in the growth of the pancake mix market is the growing influence of food chains and TV shows to make pancakes at home.

• The increasing prevalence of TV channels like TLC and Food. The food educates many consumers about how pancake varieties can be made at home. However, due to factors such as a busy lifestyle and less time available for cooking, consumers often prefer packaged pancake mixes. So, the growing influence of food channels and TV shows is one of the main factors leading consumers to buy pancake mixes.

• The harmful ingredients used in pancake mixes will be a major challenge for the pancake mix market.

• Some suppliers use partially hydrogenated oil and several studies have validated that partially hydrogenated oil contains trans fats, which increase LDL cholesterol (low density lipoprotein), lower HDL cholesterol (high density lipoprotein) and have ‘other harmful effects. Thus, many end consumers avoid buying packaged pancake mixes and try to prepare the batter themselves. As people become more aware of the ingredients used in the products they consume, it is imperative that sellers do not use ingredients that could harm the overall health of consumers.

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